Quality, Innovation, Excellence and Customer Satisfaction.

Market Segmentation Analytics

Customer segmentation is the key basis if you are looking to determine new product offerings or develop a personalized marketing campaign. Our Experts at BTree Conduct market segmentation to unveil meaningful and measurable segments or microsegments according to customer’s needs, behaviors, demographics and social profiles.

We determine the revenue potential of each segment and use target market analysis to customize products, marketing and distribution.

BTree’s multichannel marketing uses a mix of customer profiles, historic data, real-time events, loyalty programs, social interaction, online behavior and presence to drive predictive analytics and customer insights.